Commission, 2026. Identity, website, product interface, motion, out of home
KMSWERK
Good design is easy to spot. Whether it sells is another question.
- Client
- KMSWERK
- Year
- 2026
- Scope
- Identity, website, product interface, motion, out of home
- Role
- Design and front-end, with the KMSWERK team
- Live
- kmswerk.com
Brief
KMSWERK scores 718 products twice: a design score across nine criteria, each with a reason and a confidence level, and a market score built only from figures whose source can be opened and read. Design awards do not count, and where no source exists, no market score is given. The brand had to make that position clear at a glance.
Idea
Across the 714 products with a documented outcome, design score and outcome correlate at 0.14. The identity reduces that finding to one sign, ≠. The site writes “Design = Market.” as an equation and strikes it through; the two bars of the sign become the axes of the chart, and the stroke that cuts them becomes the arrow on every button.
Made
The Kw mark, the wordmark, the website and the product interface, in English and Chinese. The posters carry one product and its two scores and no slogan, so the numbers argue. All figures as published on kmswerk.com on 1 November 2026.
One sign
The finding is written as an equation and struck through. The two bars of the sign open into the axes of the chart, and the stroke that cuts them becomes the arrow on every button.
The research library
718 products, each scored twice: design across nine criteria, each with a reason, and market only from figures whose source can be opened and read.
The argument
Across the 714 products with a documented outcome, design score and outcome correlate at 0.14. The data story says so in three numbers.
The product
The tool itself, in the same voice: a research desk you talk to, in English and Chinese, priced in plain plans.
Out of home
One product, two scores and no slogan, so the numbers argue. Where the data had a gap, the poster keeps it: the Egg Chair reads 78 ≠ —.
