Concept, 2026. Identity, website, e-commerce, art direction
Saridis
No wooden klismos survives from antiquity. In 1961 it was made again from pictures.
- Client
- Saridis of Athens (unsolicited)
- Year
- 2026
- Type
- Concept
- Scope
- Identity, website, e-commerce, art direction
- Live
- saridis-concept.vercel.app
Brief
The chair is known only from Athenian vases and grave reliefs. In 1961 Robsjohn-Gibbings and Eleftherios Saridis rebuilt it from those images, and showed each of twenty-six pieces beside the ancient picture it came from. Four Klismos chairs sold at Wright, Chicago, in March 2026 for $44,450. The maker’s own site has no shop; orders begin with an email.
Idea
Follow the method of 1961: invent nothing, take every letter, line and figure from an object. The letters come from the iron Saridis used to burn its name into its furniture, set stoichedon, one letter to a square. ΣΑΡΙΔΗΣ and SARIDIS both have seven letters, so Greek and Latin share one seven-column grid. The one colour is the clay of a red-figure vase.
Made
Nine chapters, from the stele to today, and a product page that draws the Nº 3 chair at its catalogued 90 × 53 × 74 cm in three finishes, where visitors can burn up to seven letters of their own above the maker’s mark. One HTML file, no framework, Lighthouse 100 on phone and desktop.
From pictures
No wooden klismos survives. The chair is known from vases and grave reliefs, and the site begins where the makers of 1961 began: with the pictures.
The collection
Twelve pieces, each with its model number, and the marks that prove where they were made.
On a phone
The wordmark stands upright; the shop fits a hand.
The whole site
Recorded in one pass from the live page, at the pace it is meant to be read.