Karnak

Thinking, IV

By correspondence only

We do not take calls.

A call feels fast because everybody leaves it with the sense that something happened. Then the notes disagree. A written brief takes longer to write and far less time to act on, and it forces the question most calls exist to avoid: what, exactly, do you want?

Writing also leaves a record, which protects both sides, and it crosses time zones without anybody waking up early. Hong Kong is a good place to work from, and a bad place to take a call at four in the morning.

Send us the brief.

A tower at night, on the waterfront. Photograph: I P, Unsplash.